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When your product is ready for your consumer, what will be the method of delivery, cans or bottles. If bottles, what types of glass? If cans, what size(s) and packaging configuration? In a competitive marketplace and on a crowded retail shelf what are my choices that will promote my brand, product, and appeal to the consumer? What type of packaging will I need to consider for each marketplace touchpoint from a primary to secondary or tertiary packaging consideration?
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